Inkd is an online marketplace that offers printing, design services and templates. As a previous employee, I had a great understanding as to what products and services were most popular with both existing and new clients. I created three user profiles based on that information and then deconstructed the site and reconfigured how their services were offered. One of the design challenges was to use existing imagery and my solution was to remove background and allow the imagery to stand alone. I also implemented surveys and user experience fundamentals to determine what could be changed based on initial impression and have clearer calls to action.